AIM Archives - Author: Marilyn Thomas

Coatings Tech Magazine publishes “How to Avoid Commercial Risk in New Product Development” by Dan Adams

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CoatingsTech publishes “New Product Blueprinting: How to Avoid Commercial Risk in New Product Development” by Dan Adams. In this article, Dan draws on pragmatic and proven techniques for better understanding market needs and provides a “blueprint” to help new product teams eliminate commercial risk before products are even developed. About CoatingsTech As the flagship publication ... Read More

PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson

4 Steps to Product Management article by Scott Burleson

PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson. In this article, Scott challenges B2B firms to win the future by capitalizing on a distinct advantage they can achieve over their competition by following four simple steps. About PDMA The Product Development and Management Association (PDMA) is a global community ... Read More

AIM introduces new BlueHelp™ knowledge center to support Blueprinting practitioners.

January 9, 2020 (Cuyahoga Falls, OH) – Adopting effective customer insight skills is critical for B2B companies to achieve reliable, sustainable growth. To help Blueprinting practitioners gain or improve these skills and keep customer insight flowing into their company, AIM has launched BlueHelp, a searchable, reference library full of B2B-optimized customer insight practices. Examples include: ... Read More

Dan Adams keynotes ISBM Member meeting, presenting AIM’s research on B2B Growth

The AIM Institutes Dan Adams to speak at a special event

Dan Adams delivers keynote at ISBM event, “Driving Marketing Excellence and Strategic Insights for B2B” on September 25, 2019. In his address, Dan Adams presents “8 Key capabilities that drive B2B organic growth”. This includes a self-scoring before the meeting and then a benchmarking discussion. Benchmark your own firm and compare against The Aim Institute’s ... Read More