AIM Archives - Author: Marilyn Thomas

Learn Jobs-to-be-Done in new book, The Statue in the Stone, by Scott Burleson

The Statue in the Stone Book by Scott Burleson

Scott Burleson, Senior Vice-President with The AIM Institute, has published a new book: The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. Jobs-to-be-Done is a framework for understanding the relationship between customer needs and the products they purchase. This book draws deeply from the works of Lance Bettencourt, Clayton ... Read More

Coatings Tech Magazine publishes “How to Avoid Commercial Risk in New Product Development” by Dan Adams

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CoatingsTech publishes “New Product Blueprinting: How to Avoid Commercial Risk in New Product Development” by Dan Adams. In this article, Dan draws on pragmatic and proven techniques for better understanding market needs and provides a “blueprint” to help new product teams eliminate commercial risk before products are even developed. About CoatingsTech As the flagship publication ... Read More

PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson

4 Steps to Product Management article by Scott Burleson

PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson. In this article, Scott challenges B2B firms to win the future by capitalizing on a distinct advantage they can achieve over their competition by following four simple steps. About PDMA The Product Development and Management Association (PDMA) is a global community ... Read More

AIM introduces new BlueHelp™ knowledge center to support Blueprinting practitioners.

January 9, 2020 (Cuyahoga Falls, OH) – Adopting effective customer insight skills is critical for B2B companies to achieve reliable, sustainable growth. To help Blueprinting practitioners gain or improve these skills and keep customer insight flowing into their company, AIM has launched BlueHelp, a searchable, reference library full of B2B-optimized customer insight practices. Examples include: ... Read More