AIM Archives - Author: Marilyn Thomas

Dan Adams and Jim de Vries to host interactive webinar on deRisking execution priorities – Jun 16, 2021

Free Webinar Jun 16, 2021: deRisking Execution Priorities

This webinar is the first in a new series of webinars hosted by AIM president, Dan Adams and Jim de Vries, founder and managing partner of Enhance International Group. In this webinar, “deRisking Execution Priorities within 30-days“, Dan and Jim will share powerful approaches to transform uncertainties into certainties, saving time and money. This will ... Read More

Coatings Tech Magazine publishes “Virtual VOC: How to understand B2B customer needs without the plane ride” by Dan Adams

Virtual-Discovery-Interview_VOC_JAN_2021_750

CoatingsTech publishes “Virtual VOC: How to understand B2B customer needs without the plane ride” by Dan Adams. In this article, Dan provides tips and solutions for how to innovate… with virtual voice-of-customer meetings so effective they’ll become a fixture in front-end innovation long after the pandemic. About CoatingsTech As the flagship publication of the American ... Read More

Learn Jobs-to-be-Done in new book, The Statue in the Stone, by Scott Burleson

The Statue in the Stone Book by Scott Burleson

Scott Burleson, Senior Vice-President with The AIM Institute, has published a new book: The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. Jobs-to-be-Done is a framework for understanding the relationship between customer needs and the products they purchase. This book draws deeply from the works of Lance Bettencourt, Clayton ... Read More