Dan Adams speaks to a group of business leaders at this in-person gathering at Merwin’s Warf in Cleveland, OH. The topic of his presentation and conversation is his book, Business Builders: How to become an admired and trusted corporate leader. ... Read More
June 10, 2025 – [Chapel Hill, NC] — The Jobs-to-be-Done Pyramid™: An Innovation Architecture for Humans by William “Scott” Burleson has quickly gained traction among business professionals, becoming the #1 New Release in Product Management and #1 New Release in Consumer Behavior. It also ranks as the #8 New Release in Marketing, one of Amazon’s ... Read More
Dan Adams had the honor to present “How AI Helps you Prepare for Deeper Customer Conversations” in a webinar for Adhesives and Sealants Council on May 25, 2025. In his presentation, he shared how AI is transforming B2B customer visits. Key take-aways were: How to prepare AI reports with Company News, Trends, Problems & Process ... Read More
FOR IMMEDIATE RELEASE The Jobs-to-be-Done Pyramid™ Book Launches: A Groundbreaking Framework Linking Function, Identity, and Emotion in Customer Insight Author Scott Burleson introduces a new innovation architecture that transforms how companies understand what truly drives their customers. [Chapel Hill, NC] — [May 28, 2025] — Today marks the official release of The Jobs-to-be-Done Pyramid™: An ... Read More
Dan Adams and Tom Zoes begin a 4-part LinkedIn live webinar series, “How AI is Transforming B2B Customer Visits.” To watch videos: Part 1: https://www.linkedin.com/events/7308472643488243714/ Part 2: https://www.linkedin.com/events/7308472134220111873/ Part 3: https://www.linkedin.com/events/7308471595352616961/ Part 4: https://www.linkedin.com/events/7308470752167534592/ ... Read More
Dan Adams joins Karen Ellenbecker of the MoneySense podcast to discuss Builder-Leaders, based on his new book, Business Builders: How to become an admired and trusted corporate leader. ... Read More
Dan Adams launched today his new book titled Business Builders: How to Become an Admired and Trusted Corporate Leader. This ground-breaking research examines four types of business leaders, based on responses from 654 senior leaders, middle managers, and individual contributors. They are: Builders (passionate about delivering value to customers, Decorators (focused on making the firm ... Read More
Dan Adams had the honor to present “How to Commercialize AI & Other Technology in 6 Foolproof Steps” in a webinar for IEEE.tv on September 20, 2023. In his presentation, he shared several new-to-the-world methods to commercialize new technology and to confidently communicate progress to management. Key take-aways were: See how to clearly delineate technology ... Read More
Dan Adams has the honor to present at ASG’s Servitization Live Webinar “Driving Servitization Success with B2B Voice-of-Customer Skills” on June 7 at 9:00 AM EST (14:00 BST | 15:00 CEST). Key take-aways will be: Key skills necessary for VoC How VoC exercises unlock deep understanding of customer needs How manufacturers can use VoC to ... Read More
The first in academia to use New Product Blueprinting, Mississippi State University Advanced Composites Institute (ACI), sponsored by the Federal Aviation Administration, applied Blueprinter® software and New Product Blueprinting methodology to aid in fully understanding the benefits, shortcomings, and necessity of research of resin infused aerospace parts. New Product Blueprinting enabled the university to: Identify, ... Read More
Dan Adams has the honor to present at ISEA Member Webinar “Which B2B Voice of Customer Skills Boost NPD Success” on February 16 at 12:00 PM EST (17:00 BST | 18:00 CEST). Key take-aways will be: See the research linking VOC skills to understanding customer needs & new-product success. Learn which VOC skills separate the ... Read More
Dan Adams has the honor to present at GLG Webcast covering “B2B VOC Skills to Boost New Product Development Success” on May 26, 2022 at 10:00 AM EDT (3:00 PM BST | 4:00 PM CEST). Dan will be presenting on the following key topics: How to virtually eliminate commercial risk in the front end of ... Read More
Dan Adams has the honor to team up with Colin Palombo, Managing Partner of Stage-Gate® International, Inc., and present at GLG Webcast covering “10 Steps to energize your Stage-Gate process” on May 24, 2022 at 2:00 PM EDT. Dan and Colin will be presenting on the following key topics: Separate your team’ opportunity quality from ... Read More
The Product Quest Podcast follows the trek of Jonathan Edwards, Yann Wermuth and AIM’s own Scott Burleson as they explore how to improve their ability to innovate and create new products. According to Burleson, “The podcast is a vehicle for us to connect with the best out there. The best practitioners, the best academics, the ... Read More