Blog Category: News & Events

The AIM Institute begins offering complimentary 30-minute webinars to help companies understand the benefits of using AI for customer meetings. During these sessions, the features of SalesPrep are reviewed, specifically, how SalesPrep helps B2B professionals 1) Prepare for customer meetings, 2) Probe more deeply during customer meetings, and 3) Publish their meeting insights to call ... Read More

The AIM Institute holds a 30 minute webinar to review many new AI features now included in Blueprinter software. Attendees learn how to apply these exciting new features: Access BluePros™… a low-cost, network of million+ experts to interview. Create customized, in-depth market research reports in seconds. Download 2-page “briefs” on problems that your customers experience. Role-play your ... Read More

Dan Adams speaks to a group of business leaders at this in-person gathering at Merwin’s Warf in Cleveland, OH. The topic of his presentation and conversation is his book, Business Builders: How to become an admired and trusted corporate leader. ... Read More

June 10, 2025 – [Chapel Hill, NC] — The Jobs-to-be-Done Pyramid™: An Innovation Architecture for Humans by William “Scott” Burleson has quickly gained traction among business professionals, becoming the #1 New Release in Product Management and #1 New Release in Consumer Behavior. It also ranks as the #8 New Release in Marketing, one of Amazon’s ... Read More

Dan Adams had the honor to present “How AI Helps you Prepare for Deeper Customer Conversations” in a webinar for Adhesives and Sealants Council on May 25, 2025. In his presentation, he shared how AI is transforming B2B customer visits. Key take-aways were: How to prepare AI reports with Company News, Trends, Problems & Process ... Read More

FOR IMMEDIATE RELEASE The Jobs-to-be-Done Pyramid™ Book Launches: A Groundbreaking Framework Linking Function, Identity, and Emotion in Customer Insight Author Scott Burleson introduces a new innovation architecture that transforms how companies understand what truly drives their customers. [Chapel Hill, NC] — [May 28, 2025] — Today marks the official release of The Jobs-to-be-Done Pyramid™: An ... Read More

Dan Adams and Tom Zoes begin a 4-part LinkedIn live webinar series, “How AI is Transforming B2B Customer Visits.” To watch videos: Part 1: https://www.linkedin.com/events/7308472643488243714/ Part 2: https://www.linkedin.com/events/7308472134220111873/ Part 3: https://www.linkedin.com/events/7308471595352616961/ Part 4: https://www.linkedin.com/events/7308470752167534592/   ... Read More

Dan Adams presents at the annual ISBM conference, covering applications for SalesPrep, an AI tool used to improve B2B customer meetings. ... Read More

Dan Adams presents to CIRAS (Center for Industrial Research and Service at Iowa State University) on the use of AI for customer meetings. As part of this presentation, attendees get hands-on practice using AIM’s SalesPrep AI-based tool. ... Read More

The AIM Institute hosts a webinar featuring AI expert, Amir Hartman. The webinar is titled: Understanding and implementing AI in B2B Marketing. ... Read More

Dan Adams presents at the Chicago ISBM (Institute for the Study of Business Markets) conference. He covers the use of AI for B2B voice-of-customer purposes. As part of this presentation, participants get hands-on experience using AIM’s AI-based SalesPrep software. ... Read More

The AIM Institute hosts a 4-hour public workshop on Everyday VOC. This workshop compares closely to the private version AIM delivers to its clients, for training all customer-facing personnel. The content includes AIM’s AI-based SalesPrep software. This helps sales, marketing, technical and other staff 1) Prepare for customer meetings, 2) Probe deeply during customer meetings, ... Read More

The AIM Institute introduces SalesPrep AI based software in a workshop held during the annual meeting of the Institute for the Study of Business Markets. ... Read More

Dan Adams gives an in-person address on April 16 at the annual ASC convention in Louisville, KY.  He reviews the research and insights found in his book, Business Builders: How to become an admired and trusted corporate leader. ... Read More