Blog Category: News & Events

Coatings Tech Magazine publishes “Virtual VOC: How to understand B2B customer needs without the plane ride” by Dan Adams

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CoatingsTech publishes “Virtual VOC: How to understand B2B customer needs without the plane ride” by Dan Adams. In this article, Dan provides tips and solutions for how to innovate… with virtual voice-of-customer meetings so effective they’ll become a fixture in front-end innovation long after the pandemic. About CoatingsTech As the flagship publication of the American ... Read More

Resisting the Steve Jobs “Innovation Temptation”

Resisting the Steve Jobs Innovation Temptation

Resisting the Steve Jobs “Innovation Temptation”:  Eight REALISTIC Steps to Creating Great New B2B Products Your Customers Will Love Sure, Steve Jobs has created products we all love. But his method of creating products without his customers’ input won’t work for most businesses, especially B2B suppliers. Dan Adams offers his advice on how you can ... Read More

Learn Jobs-to-be-Done in new book, The Statue in the Stone, by Scott Burleson

The Statue in the Stone Book by Scott Burleson

Scott Burleson, Senior Vice-President with The AIM Institute, has published a new book: The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. Jobs-to-be-Done is a framework for understanding the relationship between customer needs and the products they purchase. This book draws deeply from the works of Lance Bettencourt, Clayton ... Read More

Coatings Tech Magazine publishes “How to Avoid Commercial Risk in New Product Development” by Dan Adams

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CoatingsTech publishes “New Product Blueprinting: How to Avoid Commercial Risk in New Product Development” by Dan Adams. In this article, Dan draws on pragmatic and proven techniques for better understanding market needs and provides a “blueprint” to help new product teams eliminate commercial risk before products are even developed. About CoatingsTech As the flagship publication ... Read More