Blog Category: News & Events

DISCOVER, a new customer discovery guide for Blueprinting teams, will be released on July 12. It is available now for pre-order here.  Written by AIM Institute Chief Product Officer Scott Burleson, DISCOVER: From Customer Noise to Product Signal is a new book designed to help product, innovation, marketing, and technical teams conduct better customer discovery. For ... Read More

Dan Adams–an ISBM Fellow–will give two presentations at the Institute for the Study of Business Markets June 24-25 conference in Atlanta. The first will be “How to De-risk Horizon 2 and Horizon 3 Projects.” In this two-hour mini-workshop, Dan will demonstrate how to use Minesweeper software to collect and rate all project assumptions, so that ... Read More

Dan Adams will present at an IRI (Innovation Research Interchange) webinar on the topic, “How to Master B2B VOC in an AI World.” Some AI experts believe much of the work done by B2B professionals will be done by AI. But consider the digital waterline: AI can only operate on what’s been digitally published. And you can ... Read More

The AIM Institute published a new white paper called “The Hidden Brake Pedal on Your B2B Growth. The theme of the paper is, “Your people don’t understand customers’ problems as well as they do.” This “friction” between what your customers want and what your company delivers is a constant drag on your organic growth. The ... Read More

On April 30, The AIM Institute will announce the addition of “Rapid Research” to all users’ Blueprinting Center Home Page (at no additional cost). Rapid Research–described at www.B2BRapidResearch.com–includes several powerful AI-based secondary market research tools: Secondary Market Research reports: In less than 2 minutes, develop a nine-point market research report on any topic. Company Research: ... Read More

On April 23, 2026, The AIM Institute begins offering a 4-hour public workshop on Everyday VOC (which they plan to continue offering every 6 weeks). This $495 workshop includes a one-year subscription to SalesPrep software (see www.salesprep.com). During the 4-hour workshop, learners practice preparing for customer meetings, and role-play new probing skills with AI customers ... Read More

The AIM Institute begins offering complimentary 30-minute webinars to help companies understand the benefits of using AI for customer meetings. During these sessions, the features of SalesPrep are reviewed, specifically, how SalesPrep helps B2B professionals 1) Prepare for customer meetings, 2) Probe more deeply during customer meetings, and 3) Publish their meeting insights to call ... Read More

The AIM Institute holds a 30 minute webinar to review many new AI features now included in Blueprinter software. Attendees learn how to apply these exciting new features: Access BluePros™… a low-cost, network of million+ experts to interview. Create customized, in-depth market research reports in seconds. Download 2-page “briefs” on problems that your customers experience. Role-play your ... Read More

Dan Adams speaks to a group of business leaders at this in-person gathering at Merwin’s Warf in Cleveland, OH. The topic of his presentation and conversation is his book, Business Builders: How to become an admired and trusted corporate leader. ... Read More

June 10, 2025 – [Chapel Hill, NC] — The Jobs-to-be-Done Pyramid™: An Innovation Architecture for Humans by William “Scott” Burleson has quickly gained traction among business professionals, becoming the #1 New Release in Product Management and #1 New Release in Consumer Behavior. It also ranks as the #8 New Release in Marketing, one of Amazon’s ... Read More

Dan Adams had the honor to present “How AI Helps you Prepare for Deeper Customer Conversations” in a webinar for Adhesives and Sealants Council on May 25, 2025. In his presentation, he shared how AI is transforming B2B customer visits. Key take-aways were: How to prepare AI reports with Company News, Trends, Problems & Process ... Read More

FOR IMMEDIATE RELEASE The Jobs-to-be-Done Pyramid™ Book Launches: A Groundbreaking Framework Linking Function, Identity, and Emotion in Customer Insight Author Scott Burleson introduces a new innovation architecture that transforms how companies understand what truly drives their customers. [Chapel Hill, NC] — [May 28, 2025] — Today marks the official release of The Jobs-to-be-Done Pyramid™: An ... Read More

Dan Adams and Tom Zoes begin a 4-part LinkedIn live webinar series, “How AI is Transforming B2B Customer Visits.” To watch videos: Part 1: https://www.linkedin.com/events/7308472643488243714/ Part 2: https://www.linkedin.com/events/7308472134220111873/ Part 3: https://www.linkedin.com/events/7308471595352616961/ Part 4: https://www.linkedin.com/events/7308470752167534592/   ... Read More

Dan Adams presents at the annual ISBM conference, covering applications for SalesPrep, an AI tool used to improve B2B customer meetings. ... Read More