Everyday VOC® training: Turn every customer interaction into actionable insight.
Do your employees have hundreds of customer interactions every year? Imagine this:
- They always probe deeply to understand what customers want… and why they want it.
- This generates near-term sales, since good probing is a proven key to successful selling.
- They capture each customer need in an actionable and uniform outcome format.
- You data-mine outcomes in your CRM to spot rising market needs before competitors.
Make every customer interaction count with Everyday VOC (voice of customer) training. Since 2005, we’ve developed powerful B2B probing methods while training tens of thousands in New Product Blueprinting. We’ll train your sales, tech support & others in a 4-hour workshop, with role-playing and post-workshop support.
Who will benefit?
Two groups in your business will love Everyday VOC training:
- Commercial/Sales: SPIN Selling research proved the most successful sales professionals ask, “What are your problems?” and then probe intelligently. This leads to current sales.
Sales leaders: Consider a half-day Everyday VOC workshop
for your next sales meeting!
- Marketing/Product Managers/R&D: By data-mining outcomes, you’ll spot rising needs before competitors. Your solution-providers will have a head-start, leading to future sales.
What do you get with Everyday VOC training?
Everyday VOC now includes the SalesPrepTM system for one year, with AI-based pre-call reports and an AI Guide (“Claire”) to practice your probing skills. ALL of the following is included:
- Workshop: Attend a 4-hour virtual or in-person session with breakouts for coached role-playing.
- Post-workshop lessons: Receive 12 weekly emails with advanced skills and tips for practicing.
- Post-workshop coaching: Attend 3 monthly coaching sessions to solidify new skills.
- SalesPrep e-learning: Watch 10 e-learning modules packed with the world’s most advanced training on B2B VOC skills.
- SalesPrep pre-call reports: Create phone, desktop or PDF AI-based reports on your target customer, that include their market trends, common problems, and process steps.
- SalesPrep AI guide: Role-play customer conversations with “Claire” anytime at the novice, intermediate, or expert levels… to fine-tune your probing skills.
- SalesPrep resources: Download valuable PDFs with tips for listening, probing, observation during customer tours and more.
- CRM advice: Get advice from the AIM Institute on how to best use your existing CRM.
How much does Everyday VOC training cost?
This only costs $495 per person + trainer fee ($9000 for the first 50 people) and includes everything: Everyday VOC workshop, 12 weekly follow-up emails, 3 monthly coached follow-up sessions, and all SalesPrep tools and resources for one full year.
Your commercial organization can use Everyday VOC to build on its prior sales training programs, and to sharpen skills at annual sales meetings. And now your entire organization can data-mine uniformly captured, actionable customer outcomes!
Learning more…
Attend one of our public workshops to check this out. For more information and the workshop schedule, visit www.everydayvoctraining.com.
Contact us to learn more and see if Everyday VOC is right for your business.