Awkward Reality #396

Profitable, sustainable organic growth makes it fun to go to work.

When you can count on profitable, sustainable organic growth, everything gets better. Employees have stable, rewarding careers. Industry-watchers admire your company. Customers want to work with you. Activist investors bother someone else.  And it irritates competitors. What’s not to love?

But you have only one path to this type of growth. You must understand and meet customer needs better than others. How intense is your focus here? Is it greater than that of your competitors’? Or is your business distracted by other initiatives that can never deliver rapid, profitable, sustainable growth?

More in 2-minute video, Rethink your major initiatives