Blog Category: Blog

The Design Thinking Process…Optimized for B2B

The-Design-Thinking-Process-Optimized-for-B2B

If you develop new products, the design thinking process can help. All the more so if you’re a B2B innovator: You can upgrade the most important parts of design-thinking in ways consumer goods developers can only wish for. Here’s what you must do differently for B2B-optimized design thinking. Imagine a chemical engineering student taking an ... Read More

The Magic of Market Segmentation

Market Segmentation with Examples

It’s always a good idea to reinforce the basics. The best of the best, in every craft, maintain a focus on fundamentals. Consider that the great Tiger Woods continues to perfect his golf swing, even as he approaches the end of his career. For innovation, few concepts are as fundamental as market segmentation. In this ... Read More

Don’t Confuse Concept Testing With VoC

Concept testing vs VoC

If we bring a prototype to a customer, this is “concept testing.” Something different from  voice of the customer research.  But when definitions are  not understood, these become conflated and  we fool ourselves into believing that we’re more customer-centric than we really are. This confusion results from how innovation and new product processes have evolved. ... Read More

Ideation: Definition and Meaning

ideation definition ideation meaning

What’s the definition of “ideation?” The meaning of “ideation?” As Voltaire reminded us, “If you want to converse with me, define your terms.” So, what is “ideation”? Ideation Definition According to Merriam-Webster, it’s “the act of forming or entertaining ideas.” However, as a definition within the larger new product development process, that’s not overly helpful.  ... Read More

Product Manager Training: Let’s Get Started

Time for product manager training

Product managers are critical along the journey to become customer-centric. To that end, few investments are more important than product manager training. Before diving too deep into the product manager training strategy, let’s discuss this title, “product manager.” Since titles don’t always mean the same thing from company to company, let’s be precise in our ... Read More

It’s Time for New Innovation Metrics

Why-you-need-new-innovation-metrics

You’ve heard, “measure twice, cut once,” right? When it comes to market-facing innovation, most companies only measure after they’ve cut. They use the vitality index—a fine innovation metric developed by 3M in 1988 that’s simple to understand: percentage of gross revenue generated from products launched in the past three (or five) years. But if this ... Read More

Chasing the Fast Follower Myth

Bigfoot is as real as the fast follower

What is a “fast follower?” What’s a fast follower definition? Well, consider this: Bigfoot and the fast follower strategy have much in common. Namely, they’re both myths. Bigfoot, of course, is that Chewbacca-like beast that supposedly has roamed North America for thousands of years. And he (or she?) surely must be real because of all ... Read More