Blog Category: Blog

The Design Thinking Process…Optimized for B2B

The-Design-Thinking-Process-Optimized-for-B2B

If you develop new products, the design thinking process can help. All the more so if you’re a B2B innovator: You can upgrade the most important parts of design-thinking in ways consumer goods developers can only wish for. Here’s what you must do differently for B2B-optimized design thinking. Imagine a chemical engineering student taking an ... Read More

What Drives B2B Organic Growth? Now we know.

What Drives B2B Organic Growth...Now we know

Want to drive rapid, profitable, sustainable growth at your company… and focus on what matters most? This original research taps over 10,000 years of combined experience from 540 B2B professionals. You’ll see which of 24 growth drivers they deemed the most important, and which they were most eager to improve. ... Read More

Don’t Confuse Concept Testing With VoC

Concept testing vs VoC

If we bring a prototype to a customer, this is “concept testing.” Something different from voice of the customer research.  But when definitions are not understood, these become conflated and we fool ourselves into believing that we’re more customer-centric than we really are. This confusion results from how innovation and new product processes have evolved. ... Read More

Ideation: Definition and Meaning

ideation definition ideation meaning

What’s the definition of “ideation?” The meaning of “ideation?” As Voltaire reminded us, “If you want to converse with me, define your terms.” So, what is “ideation”? Ideation Definition According to Merriam-Webster, it’s “the act of forming or entertaining ideas.” However, as a definition within the larger new product development process, that’s not overly helpful.  ... Read More

Product Manager Training: Let’s Get Started

Time for product manager training

Product managers are critical along the journey to become customer-centric. To that end, few investments are more important than product manager training. Before diving too deep into the product manager training strategy, let’s discuss this title, “product manager.” Since titles don’t always mean the same thing from company to company, let’s be precise in our ... Read More