Blog Category: Product Development

It’s not so difficult to move from Innovation Maturity Level 1 directly to Level 3.

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In Level 1, you start with your ideas and launch products you think customers will want. In Level 2, you still start with your ideas, but “validate” them with customers. In Level 3, you start with customer needs, using divergent and convergent interviews. You uncover a full range of outcomes and only work on those customers care about.

More in white paper, Guessing at Customer Needs (page 7).

Stop stifling growth with second-order effects

What’s the next domino? Why business leaders should think about 2nd order effects

In a complex system—like your business—every action leads to a second-order effect (SOE). Some are unknowable. Others are easily predicted but routinely ignored by business leaders. We’ll explore growth-stunting SOE’s you should avoid… and a 5th order plan for your ultimate business success. A college student studies hard, gets good grades (second-order effect), and begins ... Read More

Just think of all the mistakes you can make developing new products.

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You can miss an important customer need… pursue the wrong need… over-design and add unneeded costs… measure customer success the wrong way… overlook a competing alternative… over-estimate what customers will pay… under-value your product… use improper messaging. So many chances to err. Fortunately, B2B producers can use a “science” to avoid all of these.

More in article, How to Avoid New-Product Commercial Risk

How Leaders Can Accelerate New-Product Innovation

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Imagine a project that leads to new product sales of $5 million per year, with average profit margins. What’s the net present value of launching this product just one month earlier? $80,000! That’s $4000 per business day. Think we could use a little more “innovation urgency”? Consider three ways business leaders can accelerate projects… First, ... Read More

Most B2B firms can make one simple change that will revolutionize their innovation results.

176 Market Satisfaction Gap

This can super-charge your organic growth: Don’t let your R&D conduct any product development work without unbiased, unfiltered data on what customers do and do not want. Market Satisfaction Gaps—based on importance and satisfaction scores for customer outcomes—provide this. You’ll free up enormous resources by working on only what matters.

More in white paper, Catch the Innovation Wave (page 13).