Blog Category: Product Development

Just think of all the mistakes you can make developing new products.

185-Mistakes

You can miss an important customer need… pursue the wrong need… over-design and add unneeded costs… measure customer success the wrong way… overlook a competing alternative… over-estimate what customers will pay… under-value your product… use improper messaging. So many chances to err. Fortunately, B2B producers can use a “science” to avoid all of these.

More in article, How to Avoid New-Product Commercial Risk

How Leaders Can Accelerate New-Product Innovation

How-B2B-Business-Leaders-Can-Accelerate-New-Product-Growth-16x9

Imagine a project that leads to new product sales of $5 million per year, with average profit margins. What’s the net present value of launching this product just one month earlier? $80,000! That’s $4000 per business day. Think we could use a little more “innovation urgency”? Consider three ways business leaders can accelerate projects… First, ... Read More

Most B2B firms can make one simple change that will revolutionize their innovation results.

176 Market Satisfaction Gap

This can super-charge your organic growth: Don’t let your R&D conduct any product development work without unbiased, unfiltered data on what customers do and do not want. Market Satisfaction Gaps—based on importance and satisfaction scores for customer outcomes—provide this. You’ll free up enormous resources by working on only what matters.

More in white paper, Catch the Innovation Wave (page 13).

How to Thrive in the “Suicide Quadrant”

How to Thrive in the Suicide Quadrant

Many companies struggle trying to enter new markets or introduce new technology. You can apply a new “de-risking” methodology to identify those "landmines” that could blow up your project. This approach not only gives teams a detailed roadmap to follow… it allows them to clearly communicate risk to management. ... Read More