Blog Category: Video

You’ve covered a lot in 50 video chapters: Where do you start? This video covers 3 suggested steps on a roadmap to greater growth (and also covered in “Organic Growth Roadmap”). b2bgrowth.video/50 Video length [2:28] ... Read More

The Vitality Index (% of sales from new products) is a helpful, but lagging indicator. Here are two new leading metrics: Growth Driver Index (GDI) and Commercial Confidence Index (CCI). b2bgrowth.video/49 Video length [2:57] ... Read More

There will continue to be cool new innovation methods, e.g. Lean Startup. Before you deploy them “as-is,” though, evaluate them using a B2B-vs.-B2C filter to avoid costly mistakes. b2bgrowth.video/48 Video length [2:16] ... Read More

If your sales force was also a “learning force,” you would have an “early-warning system” to focus your R&D on market needs before competitors. We call this “market scouting.” b2bgrowth.video/47 Video length [2:13] ... Read More

It’s more important than ever to study your business’s future: Change can be swift and punishing. Download 16 future trends sheets to help your team see “what could be.” b2bgrowth.video/46 Video length [2:17] ... Read More

You’ll have better project reviews when management sees you’ve 1) generated assumptions, 2) rated them for impact & certainty, and 3) diligently investigated the critical ones. b2bgrowth.video/45 Video length [2:43] ... Read More

In a post-mortem, the landmine that blew up your project is obvious. Here’s how to detect and defuse potential landmines in “pre-mortems”… when you can do something about them. b2bgrowth.video/44 Video length [2:19] ... Read More

Many companies err by assigning risk levels, probabilities, and rates of return in the early phase of transformational projects. Focus on uncertainty—not risk—for better results. b2bgrowth.video/43 Video length [2:47] ... Read More

It may seem safe to only work on “me-too” and incremental new products. But it’s not. Adams’ Risk Paradox is, “A business built on low risk is at great risk.” b2bgrowth.video/42 Video length [2:20] ... Read More

Technology development is science-facing; product development is market-facing. The former turns money into knowledge; the latter turns knowledge back into money. b2bgrowth.video/41 Video length [2:34] ... Read More

A stage-and-gate process does much well, but only manages the interface between a company and its teams. Add “customer insight skills” for the interface between teams and customers. b2bgrowth.video/40 Video length [2:10] ... Read More

You want to deliver the right product to the right market using the right message through the right media. To do this, use AIM’s approach: “Who to tell… What to tell… How to tell.” b2bgrowth.video/39 Video length [2:40] ... Read More

You can deliver $80,000 of NPV by accelerating a typical B2B new product launch by just one month. Here are 4 ways to accelerate your projects… and boost success rates while you’re at it. b2bgrowth.video/38 Video length [2:26] ... Read More

Here are the 12 points of a strong B2B Business Case. Also consider an abbreviated-but-powerful 6-point “Market Case” as your entry ticket into the development stage. b2bgrowth.video/37 Video length [2:49] ... Read More