Blog Category: Product Management

See the Whole Picture with The Jobs-to-be-Done Pyramid™

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Why do people really buy what they buy? It’s a question that has reshaped how we think about customers, markets, and innovation. Thanks to the foundational work of Clayton Christensen, Tony Ulwick, Bob Moesta, and Lance Bettencourt, Jobs-to-be-Done (JTBD) theory gave us a breakthrough insight: “Customers don’t buy products—they hire them to get jobs done.” ... Read More

15 Practical Tips for Better Product Design

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The appearance of a product is a pivotal factor in its success for several reasons. Firstly, it’s often the first point of interaction between the product and the consumer. A product’s look can communicate its quality, usability, and the brand’s values. A compelling design in a market saturated with options can make a product stand ... Read More

Product Manager Training: Let’s Get Started

Time for product manager training

Product managers are critical along the journey to become customer-centric. To that end, few investments are more important than product manager training. Before diving too deep into the product manager training strategy, let’s discuss this title, “product manager.” Since titles don’t always mean the same thing from company to company, let’s be precise in our ... Read More