Why do people really buy what they buy? It’s a question that has reshaped how we think about customers, markets, and innovation. Thanks to the foundational work of Clayton Christensen, Tony Ulwick, Bob Moesta, and Lance Bettencourt, Jobs-to-be-Done (JTBD) theory gave us a breakthrough insight: “Customers don’t buy products—they hire them to get jobs done.” ... Read More
The appearance of a product is a pivotal factor in its success for several reasons. Firstly, it’s often the first point of interaction between the product and the consumer. A product’s look can communicate its quality, usability, and the brand’s values. A compelling design in a market saturated with options can make a product stand ... Read More
Take the position that you are the CEO of the product. You are responsible for everything: profits, inventories, happy customers, successful product launches, focused engineers, etc. In other words, everything. Take on personal ownership for the success of your products. This is an important mindset because, as a product manager, you will interact with every ... Read More
Congratulations! You’ve been promoted! On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Something about a press release. She says you’ll want to address stockholder concerns. To provide hope despite the weak economy and sluggish sales. To give a reason to believe. A reason to have ... Read More
Product managers are critical along the journey to become customer-centric. To that end, few investments are more important than product manager training. Before diving too deep into the product manager training strategy, let’s discuss this title, “product manager.” Since titles don’t always mean the same thing from company to company, let’s be precise in our ... Read More