Blog Category: Business-to-Business (B2B)

What if your company moved faster than “the industry”?

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It wouldn’t be hard to do. It often takes 2 or 3 decades for industry to broadly adopt new practices. This has been true for statistical process control, lean manufacturing, Six Sigma, Stage-Gate®, consultative selling, and others. What if your company identified and quickly mastered the next high-impact business practice? A good candidate is reinventing VOC for B2B: Before developing a new product, conduct B2B-optimized voice-of-customer interviews, so customers can tell you precisely which outcomes to improve.

More in e-book, Reinventing VOC for B2B

How to Ensure Top-Quartile Growth in a B2B Business

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How do you accelerate the organic growth of a business? And can you be confident your growth will outpace most competitors? For B2B businesses today—and the foreseeable future—the answer is yes. The steps you must take are surprisingly low-cost, simple, and ignored by most. To succeed, you need a new mindset, new capabilities, and new ... Read More