Blog Category: New Product Blueprinting Process

Some leaders could boost innovation by staying home

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We see three areas where leaders can have a greater negative impact on innovation than positive: 1) organizational friction (travel bans, spending freezes, hiring delays, excessive re-orgs, etc.) that slow innovation to a crawl, 2) spreading too few resources over too many projects so that nothing moves briskly, and 3) short-changing the front-end of innovation, so that a clear picture of customer needs is lacking. Companies pay a heavy price for keeping such leaders in place.

More in article, Accelerate New Product Innovation

B2B Customer needs: From “guessing”… to “understanding”… to “modeling”.

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In B2B we can do even better than “understanding” customer needs. We can “model” them. Use customer interviews to understand customers’ key outcomes. But don’t stop there. Ask how they measure these outcomes… and how good is “good enough.” Then create a model so you can test how they’ll react to any product design you imagine.

More in article, B2B Customer Needs: Predict the customer’s experience with modeling

 

The Front End of Innovation: How much is “too much”?

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Our research asked B2B professionals what drives profitable, sustainable organic growth. The #1 answer was delivering strong, differentiated value propositions. And the #1 differentiator between the best and worst value-creating companies was superior front end of innovation work (www.whatdrivesb2borganicgrowth.com). The Front End of Innovation – Key Steps There are important front-end steps top-performing companies take to strengthen their value ... Read More

How is the modern B2B innovator like a weather forecaster?

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In both cases models are used to predict future behavior. Barometric pressure and other data are the “raw material” for weather models. For you, it’s quantitatively measuring key customer outcomes in the front-end of innovation. Your model lets you replicate the customer experience… so you can know with confidence how they’ll react to any of your product designs.

More in article, How to model customer needs (Originally published in B2B Organic Growth newsletter).