Awkward Reality #488

Beware incrementalism… and understand the “risk paradox.”

If you manage one new-product project, it seems less risky to develop a “me-too.” But if you manage a business brimming with “me-too” and incremental new products, you’ll slide into commoditization with its death spiral. Very risky. So make sure your portfolio has enough products that will deliver significant value to your customers.

More in 2-minute video at 42. Beware of new product incrementalism