Awkward Reality #1

My first rule of battles: You can’t win one you don’t know you are in.

In the 1970’s, Detroit automakers didn’t realize they were in a battle for quality… but Toyota did. Do you know if your company is in a battle for innovation? One way to find out is to wait until a competitor upends your market with a blockbuster. Another is to start building innovation capabilities first.

More in white paper, Catch the Innovation Wave (page 3)