Awkward Reality #77

For successful innovation, you need to “get out” more.

It’s risky to incrementalize… but “great hope” projects often absorb huge resources and end with a whimper. What’s the answer? Get out more. Spend more time in customers’ worlds to reduce commercial risk. And reduce technical risk through open innovation, tapping into external technologies. You can’t thrive today without external insight. (Hmmm… “exsight”?)

More in article, The Commodity Death Spiral (Originally published in B2B Organic Growth newsletter).