Awkward Reality #256

What stops when you start requiring Market Satisfaction Gaps?

Market Satisfaction Gaps (MSG) come from teams’ quantitative interviews, and are reliable evidence of which outcomes customer do—and do not—want “fixed.” When you require MSGs as the “admission ticket” for projects to enter the costly product development stage, 3 things go away: 1. Confusion (misunderstanding customer needs and their priorities), 2. Bias (altering customer needs to better fit our pre-conceived solutions), and 3. Filtering (cherry-picking customer needs to match those we hoped to hear.)

More in article, Market Satisfaction Gaps… your key to B2B organic growth