Why do we exist? Simple: To help you drive organic growth by understanding and meeting your customers’ needs better than others.
Who are we? A training firm hyper-focused on changing human behavior… that has found it helpful to provide these humans with software tools.
What do we do? Founded in 2005, we pioneered the idea that B2B companies can far outpace consumer goods companies when it comes to understanding customer needs. By relentlessly working with tens of thousands of professionals from the world’s top B2B companies, we’ve fine-tuned a suite of tools, methods, and skills.
What sets us apart? Our B2B-optimized methods are taught nowhere else. After training, you keep using the world’s most advanced voice of customer tools. Post-workshop, our coaches use web-conferences to guide your teams as they refine their new skills on real projects. We upskill your employees with our certification programs—so they can mentor others in your company.
Bottom line: We’re on a mission to change the B2B front-end of innovation. We’re confident that today’s “typical” B2B innovation will look absurd to future innovators. Our research shows B2B companies are suffering needless commercial risk and squandered R&D. We’ll show you how to change this with flexible, cost-effective training plans.
One more thing: Now your sales team can apply these same B2B-optimized VOC methods to every customer visit. Imagine the power of your marketing, R&D & sales personnel all sharing the same language, methods & mindset!
Our guarantee is simple. If we don’t meet your expectations, you don’t owe us a dime. How can we be so confident? Because over two-thirds of AIM workshop attendees rate our workshops in the top 10% of all workshops they’ve ever attended. And we’re still waiting to make our first refund.