NEW! Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for Monday Master Classes


Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic – two Mondays each month!

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.


Upcoming Classes

Mon, Jul 13, 2020: Master Outcome Statements during interviews

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What single Discovery interview skill—when mastered—lines up the entire rest of your project for speed, efficiency and success? It’s getting those outcome statements well crafted while you’re still in the Discovery interview. Join us for our top tips on mastering this key part of B2B interviewing.

Mon, Jul 27, 2020: Advanced probing beyond “what & why”

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You’ve already learned our “What and Why” probing method… and if you’ve forgotten it, we’ll quickly refresh you. But have you learned AIM’s “SALT” method of probing? It’s a great tool our Blue Belts use to “go deeper” on the “What” questions. Master this, and NPR will want you to do their interviews for them.

Past Class Recordings