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Join Dan Adams & Scott Burleson for Monday Master Classes


Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic – two Mondays each month!

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.


Upcoming Classes



Mon, Sep 28, 2020: Interviewing customers in special situations

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How do you handle interviews that look… “different.” You’re interviewing at a trade show or the customer has come to your location. You’ve already had deep discussions with them and don’t want to “start over” again. You interview several companies at the same time. Join us for pro tips on these and more.

Mon, Oct 12, 2020: Practical “Jobs-to-be-Done”

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Pioneered by Anthony Ulwick and Clayton Christensen, “Jobs-to-be-done” has driven innovation in every imaginable market. By helping us to finally see our markets as customers do, it smooths the path for successful new innovations, ensuring that new products will help a customer to accomplish a job better. Learn how to apply “JTBD” in B2B markets.

Mon, Oct 26, 2020: Ensure New Product Success with an Excellent Project Scope

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The best B2B strategies are informed by New Product Blueprinting projects. But before just going out to interview customers, we must carefully determine the project’s scope. As part of this, we must make sure that we have a match between the topic and audience, that we’ve included key stakeholders, and that we’ve chosen the correct level of breadth vs. depth.

Mon, Nov 9, 2020: Introducing the newest BlueTool®, the Market Insight Report

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Put your project on the fast track with the latest BlueTool®, the Market Insight Report. This professional summary of a Blueprinting Market Case can be used to: inspire confidence when recruiting customers, build engagement with previous respondents, and boost internal enthusiasm for “voice of the customer” initiatives.

Past Class Recordings