NEW! Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for Monday Master Classes


Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic – two Mondays each month!

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

Sign up to receive invitations

Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.

*By checking opt-in, you agree to receive additional content from The AIM Institute.


Upcoming Classes


Feb 14, 2022: Moving Business Leaders Beyond Short-termism

Add to Outlook | Add to Google Calendar
Most publicly traded companies are plagued by short-term, financially focused thinking that seriously hampers profitable, sustainable growth. Learn about innovation friction… first-domino fixation… and first-domino amnesia. These are hard lessons for management, but we’ll show you how to get them across.

Mar 14, 2022: 12 Steps to a Better NPD Process

Add to Outlook | Add to Google Calendar
Every company has a system for new product growth. And yet, it’s often pushed aside, and taken for granted. This is strange when this process coordinates all NPD activities. Learn 12 steps to improve your system.

Apr 11, 2022: Lean Startup, Minimum Viable Products & Blueprinting

Add to Outlook | Add to Google Calendar
Lean Startup is a fast, nimble approach to creating new products born in Silicon Valley… and its “Minimum Viable Product” concept has gained significant traction in the corporate world. It’s a fine methodology, , but if you apply it “as is” without making some special adjustments for B2B, you can run into serious problems.

May 16, 2022: Understanding the Differences Between Markets and Market Segments

Add to Outlook | Add to Google Calendar
We commonly speak of “markets” and “market segments.” But when we do so, are we using these terms consistently? Market segmentation is the single most powerful concept in NPD. Attend this session and learn how to apply this powerful technique.

Jun 13, 2022: Rethink your Major Initiatives

Add to Outlook | Add to Google Calendar
Want rapid, profitable, sustainable growth? Most otherwise-fine initiatives cannot deliver this, e.g. productivity, quality, sales training, customer intimacy, global expansion, and acquisitions. Sure, these initiatives can be helpful, but they can also be distractions from the main goal you should have: “Understand and meet customer needs better than others.”

Jul 11, 2022: How to Create Product Specs

Add to Outlook | Add to Google Calendar
After you have the results of your Voice of the Customer project, how do you create product specs? With Blueprinting, you just follow an analytical process. It does take some work, though. Attend this session and learn how it’s done.

Aug 22, 2022: The Commercial Confidence Index: A New Innovation Metric

Add to Outlook | Add to Google Calendar
Want to drive out most commercial risk in the front end of innovation? We’ll show you how to deploy this new metric so your R&D team can focus on technical risk in the development stage. They’ll have confidence the market will embrace their new product if they can hit their design targets.

Sep 12, 2022: What’s the difference between VoC and Concept Testing?

Add to Outlook | Add to Google Calendar
Good product development will include systems for obtaining customer insight throughout the process. However, there’s often confusion between earlier stage VoC and Concept Testing. It’s a painful error to make. Attend this session and learn how to best leverage customer insight throughout the stages.

Oct 10, 2022: How to Avoid the Commodity Death Spiral

Add to Outlook | Add to Google Calendar
When you stop innovating for customers, your path is marked by lower pricing, lower profits, budget pressures, cost reductions, reduced innovation capability, and then death or “life support.” Learn the telltale signs of a business headed in this direction… and how to warn your management if this describes your business.

Nov 14, 2022: Debunking the Fast Follower Strategy

Add to Outlook | Add to Google Calendar
Many companies neglect to execute customer insight research because they claim to pursue a “fast follower” strategy. In practice, this is something that sounds good but isn’t exactly the truth. Learn how to dispel this bad thinking and get your company back on track.

Dec 12, 2022: Value Calculators to Optimize New Product Pricing

Add to Outlook | Add to Google Calendar
Learn how to build a value calculator… and why this tool is so important for ensuring your new product price is just right. We’ll cover key issues, e.g. how and when to gather the economic data for your calculator, and how to account for human—not just financial—factors when you ask for the large price premium.



Past Class Recordings