The AIM Institute > Training > Blueprinting Training > Monday Master Classes

NEW! Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for Monday Master Classes

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Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic – two Mondays each month!

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.


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Upcoming Classes

 

Aug 15, 2022: The Commercial Confidence Index: A New Innovation Metric

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Want to drive out most commercial risk in the front end of innovation? We’ll show you how to deploy this new metric so your R&D team can focus on technical risk in the development stage. They’ll have confidence the market will embrace their new product if they can hit their design targets.

Sep 12, 2022: What’s the difference between VoC and Concept Testing?

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Good product development will include systems for obtaining customer insight throughout the process. However, there’s often confusion between earlier stage VoC and Concept Testing. It’s a painful error to make. Attend this session and learn how to best leverage customer insight throughout the stages.

Oct 10, 2022: How to Avoid the Commodity Death Spiral

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When you stop innovating for customers, your path is marked by lower pricing, lower profits, budget pressures, cost reductions, reduced innovation capability, and then death or “life support.” Learn the telltale signs of a business headed in this direction… and how to warn your management if this describes your business.

Nov 14, 2022: Debunking the Fast Follower Strategy

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Many companies neglect to execute customer insight research because they claim to pursue a “fast follower” strategy. In practice, this is something that sounds good but isn’t exactly the truth. Learn how to dispel this bad thinking and get your company back on track.

Dec 12, 2022: Value Calculators to Optimize New Product Pricing

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Learn how to build a value calculator… and why this tool is so important for ensuring your new product price is just right. We’ll cover key issues, e.g. how and when to gather the economic data for your calculator, and how to account for human—not just financial—factors when you ask for the large price premium.

 

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