NEW! Free Webinars exclusively for Blueprinting subscribers…

Join Dan Adams & Scott Burleson for Monday Master Classes

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Have you attended a Blueprinting workshop? Why not continue building your skills by attending our Monday Master Classes? During each of these twice-per-month web-conferences, you’ll hear a special lesson… and then enjoy an open Q&A session with Dan and Scott. Attend regularly and become amazing at B2B customer insight!

Get pro tips on a specific Blueprinting topic – two Mondays each month!

10:00am EDT: 30 minute lesson with “pro tips”
10:30am EDT: 30 minutes of Q&A (optional)

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Get a reminder for each class so you can add the event to your calendar and know what topic will be covered. There is no cost to sign up or join the classes.


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Upcoming Classes

 

Mon, Dec 7, 2020: How to gather economic data during interviews

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Want to gather hard, economic data during your customer interviews… so you can build a value calculator and set optimum pricing? Learn a new probing method we don’t have time to cover in our workshop—or even our e-learning. Learn three questions, and the equation that turns their answers into a dollar-per-year customer benefit.

Mon, Jan 11, 2021: Seven Discovery Interview Gambits

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Within New Product Blueprinting, the Discovery Interview structure is designed for new moderators to be able to “hit the ground running.” That is, to be effective immediately. To move beyond the basics, we have seven additional qualitative gambits to uncover even more outcomes from your customers.

Mon, Jan 25, 2021: New Innovation Metrics… beyond the Vitality Index

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The vitality index—percent of revenue from new products—is a fine metric… but it’s also a lagging metric. The AIM Institute has developed two new leading metrics you can use to supplement your vitality index. Learn about the Growth Driver Index (GDI) for building strong growth capabilities… and the Commercial Confidence Index (CCI) for dramatically reducing commercial risk in NPD.

Mon, Feb 8, 2021: How to build a Market Case with Blueprinter Software

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More and more Blueprinting practitioners are skipping the last 4 steps of Blueprinting and creating a Market Case (after interviewing) instead of a full Business Case. Learn when this makes the most sense, and how to build your Market Case: how to use Blueprinter software, tips for effective narratives, and guidance on how to present your case to management.

Mon, Feb 22, 2021: New Certifications for Practitioners and Blue Belts

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Boost your career with two new certifications from The AIM Institute: The Certified Practitioner and Certified Blue Belt. Learn the requirements for each and how you can track your progress in the new Blueprinting Center Home Page. With these certifications on your resume or business card, you’ll tell the world you are in the elite ranks when it comes to B2B customer insight skills.

Mon, Mar 8, 2021: Connecting Blueprinting and your Stage-and-Gate Process

Stage-and-gate processes and New Product Blueprinting are two of the most popular ways for companies to improve their new-product success. Learn how they complement each other and how improved front-end work is critical to your NPD process. See how the latest improvements in Blueprinter software make it easy to connect Blueprinter data to your own process.

Mon, Mar 22, 2021: How Unforced Errors in Business Leadership Stunt Growth

We’ll explore some of the most common mindset errors in business leadership today, beginning with the flawed goal of “maximizing shareholder wealth.” Explore other mistakes as well: the problem with short time horizons… failing to foresee second-order effects… and the lack of balance between results and capabilities. Just stopping these bad habits will make you a more effective leader.

Mon, Apr 5, 2021: How Does Blueprinting fit with Minesweeper project de-risking?

Increasingly, Blueprinting clients are using AIM’s Minesweeper de-risking methodology to “de-risk” large, transformational projects. Join us as we explore when each methodology makes sense, and when they should be combined. We’ll explore the basic steps of de-risking, from generating assumptions… to rating them… to building a CheckPoint plan… to presenting your progress to management.


Past Class Recordings