Discover the only B2B-Optimized Voice of the Customer System
The public workshop is a great option to evaluate New Product Blueprinting, or when just a few people need the training. Taught by AIM founder Dan Adams, you’ll enjoy an immersive experience into the science of B2B innovation.
†Super early bird rate ends March 16. Regular early-bird rate ends April 16.
Who should attend?
Blueprinting teams are multi-functional, so marketing, product management, technical, sales, and leadership typically attend. For this public workshop, three types of businesses benefit…
You’re interested in Blueprinting, but before hosting an in-house workshop, you want to “check it out.”
You’ve hosted past in-house Blueprinting workshops… and now have a few additional people you need to “catch up.”
You received training years ago, and want to learn what’s new & improved. (Hint… more than you can imagine!)
What will you learn?
You’ll receive all the software, e-learning and BlueTools® support aids that in-house workshop learners receive. At the end of the two days, you’ll be able to use your new listening, probing and interview skills to conduct qualitative Discovery interviews. Beyond this, you’ll develop a working knowledge of the remaining Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.
What will you take home?
You’ll receive the “Blueprinting Starter Kit” with everything that in-house workshop learners get:
Excel-based Blueprinter® 4.0 software
12-month access to Blueprinter® 5.0 software
12-month access to 31 e-learning modules
Blueprinting log (with >200 slides)
Over 20 BlueTools® support aids
With these materials you can begin conducting Discovery interviews right away. And the 31 in-depth e-learning modules will provide deep insights long after the workshop is over.
What practical skills will you gain?
You can’t master the entire Blueprinting process in 2 days. But you can do enough interview role-playing practice to conduct great Discovery interviews afterwards. Here’s what you’ll learn… at the same depth as in-house workshop learners:
Interviewing fundamentals (# of interviews, etc.)
How to interview down the value chain
Practice in Moderator, Note-taker & Observer roles
Note-taking with Blueprinter software & projector
Adjusting for global cultural differences
Using the PEAR method to improve listening skills
How to ensure interviews are customer-led
Transitioning between the 5 parts of Discovery
6 tools for getting customers to agree to interviews
How to address common objections to interviews
How to interview in unfamiliar markets
Practice in applying advanced probing skills
Role-play interview with What-and-Why probing
AMUSE method for B2B customer tours
How to conduct interviews in non-English languages
Identifying Outcomes, Solutions & Background
How to create Outcome Statements
Identifying Top Picks and Must-Haves
Using 3 Trigger maps in Blueprinter software
How to debrief after a Discovery interview
Using web-conferences to conduct remote interviews
Using BlueTools: Quick-Start Card, Tour Log, etc.
The cost for this workshop is $2995, which includes software, e-learning and other learner materials described above. There are discounts provided for each workshop based on how early you sign up. Click the Register Now link below for the workshop you want to attend, and you’ll automatically get the best discount available. The maximum attendance at our workshops is 25—so register early.
December 13-14, 2018 – Shanghai, China – Register Now
Register by October 14, for the super early bird rate.
April 2-3, 2019 – Atlanta, GA, USA – Register Now
Register by February 2 for the super early bird rate.
May 15-16, 2019 – Zurich, Switzerland – Register Now
Register by March 16 for the super early bird rate.
October 1-2, 2019 – Atlanta, GA, USA – Register Now
Register by August 1, 2019 for the super early bird rate.
March 31-April 1, 2020 – Atlanta, GA, USA – Registration to open 6 months prior to the event.