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Stop guessing. Start knowing.

The AIM Institute is the leading researcher on “what works” in the front end of B2B innovation. Is your company consistently beating its peers when it comes to organic growth? If not, it might be time to make your growth plans based on facts instead of hunches.

Drive Organic Growth Research 3d

What Drives B2B Organic Growth?

Want to drive rapid, profitable, sustainable growth at your company… and focus on what matters most? This original research taps over 1...
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qualitative Discovery Interviews

Discovery Interview Research Report

Discovery interviews are divergent, qualitative customer interviews that let you avoid errors of omission (failing to uncover unarticulat...
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Preference Research 3d

Preference Interview Research Report

After Discovery interviews… quantitative, convergent Preference interviews are used to avoid errors of c...
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