The AIM Institute is the leading researcher on “what works” in the front end of B2B innovation. Is your company consistently beating its peers when it comes to organic growth? If not, it might be time to make your growth plans based on facts instead of hunches.
Want to drive rapid, profitable, sustainable growth at your company… and focus on what matters most? This original research taps over 1...
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Discovery interviews are divergent, qualitative customer interviews that let you avoid errors of omission (failing to uncover unarticulat...
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After Discovery interviews… quantitative, convergent Preference interviews are used to avoid errors of c...
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