New Product Blueprinting Drives New Product Growth How Blueprinting drives Growth

Ready to drive unprecedented growth with Blueprinting?

Since 2005, we’ve trained tens of thousands in New Product Blueprinting, the world’s leading B2B voice-of-customer method. And we’ve helped over a thousand new product teams truly understand customer needs. Our research shows…

  • Untrained teams understand market needs sufficiently only 1/6th of the time.
  • Blueprinting users boost their new-product success rate by 35% on average.
  • Training in Blueprinting provides an average ROI of 30-fold.

30-Fold? That seems improbable… until you realize Blueprinting is an “aiming” mechanism. You were already spending millions on R&D, but now Blueprinting replaces guesswork with hard evidence of what customers really want.

For the first time, your R&D is properly aimed at real customer needs.

Learn how you can begin your journey to reliable organic growth:

Overview of Blueprinting (3 min)

Blueprinter Software (3 min)

Training & Coaching (3 min)

Interview Demo (5 min)

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