The AIM Institute > Training > Blueprinting Workshops

Discover the only B2B-Optimized Voice of the Customer System

Get trained for the new year in New Product Blueprinting!

This public workshop is perfect for:

  • Seekers: You’re not ready for full training, but just want to evaluate New Product Blueprinting. Great! Click the $495 30-day Trial plan when you register.
  • Starters: You want to learn and apply Blueprinting on a real project. The $1495 full-training option gives you lifetime access to the Blueprinting Center plus a 12-month Blueprinter software subscription. (If you don’t have seasoned Blueprinting colleagues on your next project, we recommend AIM coaching with the “TEAM” plan in the training options matrix.)

Upcoming Virtual Workshops*

Best for:
2023 Upcoming Americas Europe Asia
December 12-13 7:00am EST – 11:00am 13:00 CET – 17:0012:00 GMT – 16:00 Register
January 23-24 8:30am EST – 12:30pm7:30am CST – 11:30am 14:30 CET – 18:3013:30 GMT – 17:30 Register
Jan 31-Feb 1 7:00am EST – 11:00am 13:00 CET – 17:0012:00 GMT – 16:00 Register

Additional workshop dates below…

“Blown away by how fully evolved this workshop and methodology are! Fantastic!” – T. Stier
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A virtual workshop with 2 half-day interactive sessions and coached interview role-playing: Trial plan only $495!

Cost:

$495 total for the Trial plan (Best for evaluating Blueprinting. To learn Blueprinting see full training options)

Logistics:

  • Two half-day virtual sessions
  • Includes hands-on practice in small breakouts
  • Role-play world’s leading VVOC (virtual VOC)

What you get in Trial version:

  • 1 month access to ALL resources: software, e-learning, Blueprinting Center, BlueTool®, BlueHelp®
  • 1 hour of post-workshop coaching.
  • Hands-on practice of web-conference interviewing in virtual breakout sessions with an AIM coach

Benefits:

Learn how to master VOC without travel. (See our white paper, Virtual VOC)

Who should attend?

Blueprinting teams are multi-functional, so marketing, product management, technical, sales, and leadership typically attend. For this public workshop, three types of businesses benefit…

Seekers

Seekers

You’re interested in Blueprinting, but before hosting an in-house workshop, you want to “check it out.”

Completers

Completers

You’ve hosted past in-house Blueprinting workshops… and now have a few additional people you need to “catch up.”

Upgraders

Upgraders

You received training years ago, and want to learn what’s new & improved. (Hint… more than you can imagine!)

What will you learn?

Blueprinter-Discovery-Interviews

You’ll receive a complete set of software, e-learning, BlueTools® aids and other materials. Those using the Trial plan retain access to these for 30 days. Those on full training plans continue to use these resources as they apply Blueprinting to a real project under the guidance of an AIM Coach.

What resources will you receive?

Your Trial workshop registration includes 1-month trial access to everything… which you can extend 12 months for $1495:

  • One-stop Blueprinting Center
  • Blueprinter® 5.0 software
  • 31 e-learning modules
  • Over 20 BlueTools® support aids
  • BlueHelp® knowledge center
  • Blueprinting log (with ~200 slides)

With these resources you can begin conducting Discovery interviews right away. And the 31 in-depth e-learning modules and 200+ BlueHelp articles will provide deep insights after the workshop.

What practical skills will you gain?

You can’t master the entire Blueprinting process in 2 half-days. But with this role-playing, you can begin conducting solid Discovery interviews the day after. Here’s what you’ll learn:

  • Interviewing fundamentalsHave You Been Discovered
  • Interviewing down the value chain
  • Practice as Moderator, Note-taker & Observer
  • Navigating Blueprinter software
  • Adjusting for global cultural differences
  • Using the PEAR method to improve listening
  • How to ensure interviews are customer-led
  • Transitioning between the 5 parts of Discovery
  • Convincing customers to agree to interviews
  • Addressing common objections to interviews
  • How to interview in unfamiliar markets
  • Practice in applying advanced probing skills
  • Role-play interview with What-and-Why probingProbing Simulation
  • AMUSE method for B2B customer tours
  • Conducting interviews in non-English
  • Identifying Outcomes, Solutions & Background
  • How to create Outcome Statements
  • Identifying Top Picks and Must-Haves
  • Using 3 Trigger maps in Blueprinter software
  • How to debrief after a Discovery interview
  • Using web-conferences for  virtual interviews
  • Using BlueTools: Quick-Start Card, Tour Log, etc.

Upcoming Virtual Workshops*

Best for:
2023 Upcoming Americas Europe Asia
December 12-13 7:00am EST – 11:00am 13:00 CET – 17:0012:00 GMT – 16:00 Register
January 23-24 8:30am EST – 12:30pm7:30am CST – 11:30am 14:30 CET – 18:3013:30 GMT – 17:30 Register
Jan 31-Feb 1 7:00am EST – 11:00am 13:00 CET – 17:0012:00 GMT – 16:00 Register
February 13-14 8:30am EST – 12:30pm7:30am CST – 11:30am 14:30 CET – 18:3013:30 GMT – 17:30 Registration will open 60 days prior to the event.
February 20-21 07:00 CET – 11:00 2:00pm China – 6:00pm Registration will open 60 days prior to the event.
March 5-6 7:00am EST – 11:00am 13:00 CET – 17:0012:00 GMT – 16:00 Registration will open 60 days prior to the event.
March 12-13 8:30am EDT – 12:30pm7:30am CDT – 11:30am 13:30 CET – 17:3012:30 GMT – 16:30 Registration will open 60 days prior to the event.
March 26-27 9:00am PDT – 1:00pm12:00pm EDT – 4:00pm 17:00 CET – 21:0016:00 GMT – 20:00 Registration will open 60 days prior to the event.
April 9-10 7:00am EDT – 11:00am 13:00 CEST – 17:0012:00 BST – 16:00 7:00pm China – 11:00pm Registration will open 60 days prior to the event.
April 23-24 8:30am EDT – 12:30pm7:30am CDT – 11:30am 14:30 CEST – 18:3013:30 BST – 17:30 Registration will open 60 days prior to the event.
May 14-15 7:00am EDT – 11:00am 13:00 CEST – 17:0012:00 BST – 16:00 7:00pm China – 11:00pm Registration will open 60 days prior to the event.
May 28-29 08:00 CEST – 12:0007:00 BST – 11:00 2:00pm China – 6:00pm Registration will open 60 days prior to the event.

*Effective role-playing during breakouts requires 5+ attendees. If we lack enough attendees, we will notify registrants one week prior to the workshop and rebook or refund them. So please register early!