For Immediate Release For a review copy of the book or an interview with the author, please contact Dottie DeHart, DeHart & Company Public Relations, at (828) 325-4966 or [email protected]. Lost in the Crowd? Six Ways to Avoid the Commodity Death Spiral If your company is pinning all its hopes on “me-too” products, you’ll continue ... Read More
The Engagement Factor: Four Ways to Use Your Customers to Boost Innovation (and Profits!) at Your Company If your company is suffering from yet another failed product or if you’re simply looking for a way to boost your company’s sales, Dan Adams has some advice for you: Ask your customers what they really want and ... Read More
The New Product Shape-Up: Five Ways to Make the Most of the Recovering Economy at Your Company The economy is beginning to improve, but is your company poised to take full advantage? Dan Adams offers advice on how you can make the most of the economic recovery. Cuyahoga Falls, OH—The U.S. economy is finally ... Read More
Making the “Level 6” Leap: Ten Steps to Help You Reach New Heights in B2B Customer Engagement By Dan Adams, the author of New Product Blueprinting: The Handbook for B2B Organic Growth (AIM Press, 2008, ISBN: 978-0-9801123-4-4, $35.00). 1. Select a Smart Market Focus. Don’t try to please all customers at the same time. Select ... Read More