Awkward Reality #17
Do you use Voice of Customer (VOC)… or Voice of Ourselves (VOO)?
Companies like to talk about the voice-of-the-customer, but most just listen to themselves as they create “conference room” products. The team gathers internally to decide for the customer what they’ll want in a new product. This team will always lose to the team that immerses itself in the customer experience, and designs a product to improve that experience.
More in article, Why Advanced VOC Matters (Originally published in B2B Organic Growth Newsletter)
Great effort, well appreciated.
You really know your stuff.
This is going to help so many people.
You’ve explained it perfectly.
This deserves more attention.