Awkward Reality #563

Here’s why key account managers have a HARD job.

The customer stakeholder saying “no” may be completely HIDDEN from the key account manager. Key decision-makers are ABUNDANT… on average, 5.4 people per B2B buying decisions, which drops their “intent to purchase” below 50% (compared to individuals at 81%). Many critical decision-influencers are RELUCTANT to meet with a salesperson. And because these decision-influencers hail from different job functions, they DISAGREE on what is needed.

Learn how to overcome this with Key Account Blueprinting