Awkward Reality #583

Here’s why you should focus on important, unmet customer outcomes

If you focus on unimportant outcomes, customers will greet your new product with a collective yawn. If you satisfy outcomes competitors already meet, customers will greet you with a phone call requesting lower prices. How long will this take them? This depends on whether they have you on speed dial. How do you focus on important, unmet needs? Use Market Satisfaction Gaps.

Watch 2-min video, Quantitative Interviews are a Must