Awkward Reality #566

How to identify a superior sales force

Is your rep eagerly listening to the customer’s problems vs. over-selling in the “broadcast mode”? When a problem surfaces, does your rep probe to learn when it happens, how often it happens, where it happens, the impact of the problem, and the value in preventing it? Does your rep draw special attention to each customer need in their call report vs. co-mingling needs with a mish-mash of other information? Can your product managers mine your CRM to detect weak signals of market needs before competitors?

Learn how to answer “yes” to the above with Everyday VOC® training.