Awkward Reality #408

Imagine if doctors diagnosed patients the way many companies interview customers.

Imagine your doctor entered the exam room, saying, “I’ll ask some routine questions to validate my hunch… so I can start treatment.” Would he be your doctor for long? Wouldn’t you rather have a doctor who listens first and asks intelligent questions? Your customers feel the same way, so leave your hypothesis in the waiting room and start engaging them.

More in 2-minute video at 29. Engage your B2B customers