The AIM Institute > Awkward Realities > Never sell or solve on customer interviews.

Awkward Reality #149

Never sell or solve on customer interviews.

Dan Adams |
149 Never sell or solve on customer interviews

Send commercial-technical teams on interviews… but don’t let them sell or solve. If you sell during voice-of-customer sessions, customers know you’re not really interested in them. If you solve, you’re jeopardizing your intellectual property. In either case, you’re wasting precious time better used to understand customer needs.

More in e-book, Reinventing VOC for B2B (page 24).

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