Awkward Reality #25

Does tripling your profit growth seem impossible? It’s not with customer-engaging innovation.

The data are in, the studies are done, and—put simply—customer-engaging VOC improves your bottom line. One study on innovation by Booz & Co. found this: Suppliers who directly engage customers enjoy three times the profit growth vs. those that do not. Want huge profit growth? Engage your customers. It’s not hard, but it is a different approach… even innovative.

More in article, Why Advanced VOC Matters (Originally published in B2B Organic Growth Newsletter)