Awkward Reality #30
Innovation requires attention to both Problem 1 and Problem 2.
Problem 1—What’s the right question?—focuses on market needs. Problem 2—What’s the right answer?—is all about your solutions. Most companies put 90+% of project spending into Problem2, yet Problem 1 causes most new product failures. Hmmm… are you sensing a possible competitive advantage here? Will you explore it further? Will you seize it?
More in white paper, Catch the Innovation Wave (page 4).
Hello Dan
I agree in your analysis regarding Problem 1 and Problem 2.
For your inspiration please visit http://www.learnfrominnovators.com and you will experience, that we are some who are aware of Problem 1.
Best regards
Erik Keldmann