Awkward Reality #585

It’s not so difficult to move from Innovation Maturity Level 1 directly to Level 3.

In Level 1, you start with your ideas and launch products you think customers will want. In Level 2, you still start with your ideas, but “validate” them with customers. In Level 3, you start with customer needs, using divergent and convergent interviews. You uncover a full range of outcomes and only work on those customers care about.

Watch 2-min video, Immerse Your Team in Customer Outcomes