Awkward Reality #14

Your innovation needs two types of metrics: “New Product Success” and “Learning Success.”

New Product Success is a metric for current projects. Learning Success—which measures skill-building progress—is a metric for future projects. Most companies just consider New Product Success. Worse, they only look at ultimate metrics, e.g. sales. If they also used intermediate metrics, they’d have enough time to apply what they learned from these metrics.

More in article, 3 Problems with Innovation Metrics. (Originally published in B2B Organic Growth Newsletter)