AIM Archives - Library Category: Whitepapers

B2B Lean Startup: Expanding the Build-Measure-Learn Cycle

whitepaper lean startup image

Preview: Lean Startup for B2B Lean Startup holds many attractions for product developers. Most B2B suppliers can do even more with a critical adjustment seldom needed for consumer products. So before you begin showing customers minimum viable products, be sure to consider these variations for B2B Lean Startup. There is much to love about Lean ... Read More

Innovating in Unfamiliar Markets: How to De-risk Transformational Projects

IUM Whitepaper 3d

Preview: Innovating in Unfamiliar Markets: How to De-risk Transformational Projects Does your company pursue bold, transformational projects… or does it pursue incrementalism? Does it try to enter unfamiliar markets… or “play it safe” in the same old market segments? We know that some high-performing companies benefit greatly from transformational projects. They seem to be able ... Read More

Timing is Everything: Exposing Deep Flaws in B2B Innovation Today

TIE Whitepaper 3d

Preview: Timing is Everything: Exposing Deep Flaws in B2B Innovation Today How’s your com¬pany’s timing when it comes to applying your B2B innovation to new products and services? Your answers to three “timing tests” will reveal much about your current innovation maturity level: Whose ideas do you start with… yours or your customers’? When do ... Read More

Guessing at Customer Needs

GCN Whitepaper 3d

Preview: Guessing at Customer Needs What are the chances your product development teams understand B2B customer needs well enough to set the right new-product objectives? Picture a six-sided die with one “Yes” and five “No’s,” and you’ve got your answer. How do we know this? The AIM Institute studied 50 new product development teams from ... Read More