The AIM Institute’s Dan Adams Webinar with Planisware
Cuyahoga Falls, OH (October 19, 2016) – For Immediate Release
New evidence shows that shifting to a customer-centric innovation approach is becoming increasingly critical to survive in the modern marketplace. Emerging techniques are empowering forward-thinking B2B companies to routinely eliminate most of their commercial risk.
Dan Adams joined Planisware’s Director of Innovation and PPM Practice, Keith Duncan, On October 18, 2016 for a webinar entitled Driving Sustainable Growth by Leveraging Customer Insights. The webinar examined a new approach to new product development and innovation.
Noted thought leader Dan Adams, founder of the AIM Institute and creator of New Product Blueprinting, has developed a cost-effective approach to customer-centric innovation that empowers companies to more effectively leverage customer insights early in the new product development process. His research indicates that organizations that implement his methodology successfully reduce commercial risk to support long-term, organic growth.
Together, Dan and Keith presented methods for businesses to incorporate into their organizational planning processes to instill confidence that they’re targeting the right goals and have the right tactics to achieve them, resulting in higher ROI and improved performance.
Key points made in the webinar included:
- What B2B companies might be doing backwards in product development processes
- How to know what customers really want in a product – and ways to ask questions to get precise customer and market insights
- How to reduce risk and improve market acceptance for every product launch
- How to create an innovation roadmap that aligns the organization (R&D, sales, manufacturing, HR, IT, marketing) around the same goals: Developing the differentiated products your customers really want
Planisware is a global provider of Project and Product Portfolio Management software solutions. Planisware’s acclaimed configurability accommodates the company’s customers across a variety of industries and empowers users to align the solution with key business programs and portfolio management processes. To learn more about Planisware, please visit www.planisware.com or call 888-752-6479.