AIM Archives - Library Category: News

Eliminating Commercial Risk in New Product Development

Cuyahoga Falls, OH (October 5, 2015) – for immediate release Most companies are concerned with two types of new product development risk—technical and commercial. According to The AIM Institute’s Dan Adams, author of the white paper, “Timing is Everything: Exposing Deep Flaws in B2B Innovation Today”, commercial risk in product development can be virtually eliminated. But, ... Read More

Dan Adams Delivers Keynote Speech at the ASC Conference

Cuyahoga Falls, OH (October 23, 2015) – for immediate release Dan Adams, president of The AIM Institute, took the stage as morning keynote speaker for the Adhesives & Sealant’s Council 2015 Fall Convention & Expo in Pittsburgh, PA on October 21, 2015. Adams speech, “The Awkward Realities of B2B Innovation: Why They’ll Laugh At Us In 20 Years”, was met with ... Read More

Five Ways to Dodge the Commodity Death Spiral

Don’t allow your company to sleep-walk toward its demise. If you face “commoditization creep,” take these steps before the point of no return. Cuyahoga Falls, OH (January 20, 2016) – for immediate release Cuyahoga Falls, OH (January 2016)—Think of your company’s most exciting products—the ones that drive the bulk of your profits. Who invented them? If the ... Read More

The AIM Institute’s Dan Adams Webinar with Planisware

Cuyahoga Falls, OH (October 19, 2016) – For Immediate Release New evidence shows that shifting to a customer-centric innovation approach is becoming increasingly critical to survive in the modern marketplace. Emerging techniques are empowering forward-thinking B2B companies to routinely eliminate most of their commercial risk. Dan Adams joined Planisware’s Director of Innovation and PPM Practice, ... Read More

The AIM Institute Hosted B2B Focused Live Webinar with PDMA

Cuyahoga Falls, OH (October 28, 2016) – For Immediate Release The AIM Institutes’ Dan Adams hosted a live webinar with PDMA on October 27, 2016, entitled “Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works”. The webinar was created for business executives, “owners” of product development processes, technical personnel charged with customer-facing innovation, marketing ... Read More

New Study: You Don’t Know What Your Customers Want

What if your R&D was guessing at customer needs—and guessing badly? A new study by The AIM Institute shows this is exactly the case for most B2B companies. Cuyahoga Falls, OH (November 13, 2016) – for immediate release Cuyahoga Falls, OH (November, 2016)—Experts have bemoaned the low success rates of new products for years. One highly-respected researcher, Dr. Robert ... Read More