The AIM Institute hosts a 4-hour public workshop on Everyday VOC. This workshop compares closely to the private version AIM delivers to its clients, for training all customer-facing personnel.
The content includes AIM’s AI-based SalesPrep software. This helps sales, marketing, technical and other staff 1) Prepare for customer meetings, 2) Probe deeply during customer meetings, and 3) Publish their insights to call reports and CRM systems.
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