CEO World publishes “Boost B2B Organic Growth by Letting Customers Surprise You” by Dan Adams. In this article, Dan shows why new product innovation is different than other business endeavors: You should seek surprises.
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CEOWORLD magazine is the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. It’s a news and information source that delivers its readers with practical content discussing successful business strategies, expert opinions, entrepreneurialism, case studies, emerging trends, proprietary research, and management practices that help them effectively lead their organizations.