Business Today publishes “Is R&D a Prodigal Child?” by M. Muneer and Dan Adams. In this article, M. Muneer and Dan Adams discuss how R&D folks can be the superstars in B2B and stop the all too common pattern of squandering the R&D budget and falling victim to the 75% new product failure rate.
About Business Today:
Founded in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it’s the first to bring a whole new genre of business journalism-more up close and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.