Awkward Reality #203

Your product launch should be as customer-targeted as your product development.

203-Targeted-Launch

Should your product launch include email… trade shows… pay-per-click? Every market segment tends to favor different venues to learn about new ideas. Rather than guessing—and squandering your budget—you should study customers’ behavior. Don’t think, “How do we communicate?” Instead think, “How do they learn?”

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