Tired of underwhelming product launches? Your teams can learn the most advanced B2B product launch methods anywhere… pioneered by The AIM Institute. It’s easy to preview our product launch training, because the open version of our product launch workshop is identical to our in-house version.
You can choose either workshop or online training. An AIM trainer can come to your office for a 1-day product launch workshop. Learners then receive post-workshop help on real launches… during coached web-conferences & self-paced online learning modules. Or use just online product launch training modules and AIM web-conference coaching to train global teams.
As part of this product launch workshop, you’ll receive the following tools to drive great B2B product launches
*A software license costs $30/month after year 1
These materials let you plan complete product launches, using up to five key LaunchStar® software-generated reports: 1) Launch Plan (executive summary), 2) Prospect Profile (WHO to tell), 3) Message Brief (WHAT to tell), 4) Media Guide (HOW to tell), and 5) Launch Results (post launch tracking)
View these 4-minute excerpts from our e-learning modules—that accompany both in-house and open workshops—to get a sense for the advanced B2B product launch training you’ll receive…
Overview See why new launch “rules” are needed today… and how AIM’s 4 step process gives your team a detailed roadmap for its next launch success.
LaunchStar® Software View the 2-page Launch Plan executive summary… and see how your team can use the 25 powerful tools included in LaunchStar® software.
The Right Market Learn how to define a B2B market at 4 levels, see the 2-Question Launch Survey… and how to communicate via the LaunchStar® Prospect Profile.
The Right Message Explore “awareness content,” the use of offers to advance prospects on the buying cycle… and how to communicate via the LaunchStar® Message Brief.
The Right Media Learn about 9 traditional and 9 online media, how to choose the best for you… and view an example of AIM’s training for one medium (webinars).
Here’s a sample of what you’ll learn in this product launch training (For more, download training details.)
This product launch workshop is ideal for marketing and product management professionals. But the best launches come from multi-functional teams where these functions also play a key role…
To set up up your training, Contact us.