The Complete B2B Organic Growth System

New Product Blueprinting turns your employees into masters of B2B customer insight… so you can eliminate most commercial risk in new product development. New learners are “surrounded” by 9 components on their first project. Our “secret sauce” is #7: In-team coaching.

See Plans & Pricing Below

1. Blueprinting Center is your one-stop shop for Blueprinting. It includes free lifetime access to all resources except Blueprinter software (which requires a subscription after the first year).

2. Blueprinter software lets you  impress  customers during interviews. Send them professional post-interview summaries, data-mine all interviews, create reports & presentations, and more.

3. 31 E-learning modules cover the full range of B2B front-end innovation… to reinforce workshop learning and build strong, career-enhancing customer insight and innovation skills.

4. BlueTools® aids help you speed up learning, improve effectiveness, and save significant time. These tools have been fine-tuned over thousands of projects and are found nowhere else.

5. BlueHelp® Knowledge Center contains hundreds of articles in a searchable database. You’ll find answers to questions from market segmentation to interviewing to a business case.

6. Kickoff workshops start your team’s learning in a public or private venue that includes interview role-playing. The public workshop is also good for “checking out” Blueprinting.

7. In-team coaching after the workshop is where 80% of the learning takes place. With an AIM coach guiding your team on a real project, VOC skills & project success are ensured.

8. Monday Master Classes let you continue sharpening your skills. AIM’s top trainers answer your questions and cover advanced topics in these complimentary, bi-monthly sessions.

9. Certification Programs (Practitioner, then Blue Belt) recognize achievement in interviewing, e-learning & exams… at no cost. Leaders view employees’ progress in their Executive Dashboard.

10. Executive Dashboards let your business leaders monitor their entire portfolio of Blueprinting projects, with powerful filter, sort, & search capabilities… all at no extra charge.