How do you accelerate the organic growth of a business? And can you be confident your growth will outpace most competitors? For B2B businesses today—and the foreseeable future—the answer is yes. The steps you must take are surprisingly low-cost, simple, and ignored by most. To succeed, you need a new mindset, new capabilities, and new ... Read More
Be it chess or golf, champions know they must train. A striking difference between business leaders and rock climbers is that the former often think they can reach the top without proper training. Imagine showing up at the base of El Capitan with recliner-chair abs, the wrong gear, and no climbing skills. Ridiculous? What about businesses that proclaim double-digit growth plans year after year, but do nothing to prepare for their climb? A good start is acquiring business-wide training and tools for market-facing innovation. (See 2-minute video, Build your growth capabilities.)
More in article, New Product Training: Time to Build Growth Muscles
Subscribe to the series. Get 50 free videos, sent daily or weekly.You’ve covered a lot in 50 video chapters: Where do you start? This video covers 3 suggested steps on a roadmap to greater growth (and also covered in “Organic Growth Roadmap”).
b2bgrowth.video/50 Video length [2:28]
Subscribe to the series. Get 50 free videos, sent daily or weekly.The Vitality Index (% of sales from new products) is a helpful, but lagging indicator. Here are two new leading metrics: Growth Driver Index (GDI) and Commercial Confidence Index (CCI).
b2bgrowth.video/49 Video length [2:57]
Subscribe to the series. Get 50 free videos, sent daily or weekly.There will continue to be cool new innovation methods, e.g. Lean Startup. Before you deploy them “as-is,” though, evaluate them using a B2B-vs.-B2C filter to avoid costly mistakes.
b2bgrowth.video/48 Video length [2:16]
Subscribe to the series. Get 50 free videos, sent daily or weekly.It’s more important than ever to study your business’s future: Change can be swift and punishing. Download 16 future trends sheets to help your team see “what could be.”
b2bgrowth.video/46 Video length [2:17]
Subscribe to the series. Get 50 free videos, sent daily or weekly.You’ll have better project reviews when management sees you’ve 1) generated assumptions, 2) rated them for impact & certainty, and 3) diligently investigated the critical ones.
b2bgrowth.video/45 Video length [2:43]
Subscribe to the series. Get 50 free videos, sent daily or weekly.In a post-mortem, the landmine that blew up your project is obvious. Here’s how to detect and defuse potential landmines in “pre-mortems”… when you can do something about them.
b2bgrowth.video/44 Video length [2:19]
Subscribe to the series. Get 50 free videos, sent daily or weekly.Many companies err by assigning risk levels, probabilities, and rates of return in the early phase of transformational projects. Focus on uncertainty—not risk—for better results.
b2bgrowth.video/43 Video length [2:47]
Subscribe to the series. Get 50 free videos, sent daily or weekly.It may seem safe to only work on “me-too” and incremental new products. But it’s not. Adams’ Risk Paradox is, “A business built on low risk is at great risk.”
b2bgrowth.video/42 Video length [2:20]
Subscribe to the series. Get 50 free videos, sent daily or weekly.Technology development is science-facing; product development is market-facing. The former turns money into knowledge; the latter turns knowledge back into money.
b2bgrowth.video/41 Video length [2:34]
Subscribe to the series. Get 50 free videos, sent daily or weekly.A stage-and-gate process does much well, but only manages the interface between a company and its teams. Add “customer insight skills” for the interface between teams and customers.
b2bgrowth.video/40 Video length [2:10]
Subscribe to the series. Get 50 free videos, sent daily or weekly.You can deliver $80,000 of NPV by accelerating a typical B2B new product launch by just one month. Here are 4 ways to accelerate your projects… and boost success rates while you’re at it.
b2bgrowth.video/38 Video length [2:26]
Subscribe to the series. Get 50 free videos, sent daily or weekly.Here are the 12 points of a strong B2B Business Case. Also consider an abbreviated-but-powerful 6-point “Market Case” as your entry ticket into the development stage.
b2bgrowth.video/37 Video length [2:49]