Cuyahoga Falls, OH (October 19, 2016) – For Immediate Release New evidence shows that shifting to a customer-centric innovation approach is becoming increasingly critical to survive in the modern marketplace. Emerging techniques are empowering forward-thinking B2B companies to routinely eliminate most of their commercial risk. Dan Adams joined Planisware’s Director of Innovation and PPM Practice, ... Read More
Don’t allow your company to sleep-walk toward its demise. If you face “commoditization creep,” take these steps before the point of no return. Cuyahoga Falls, OH (January 20, 2016) – for immediate release Cuyahoga Falls, OH (January 2016)—Think of your company’s most exciting products—the ones that drive the bulk of your profits. Who invented them? If the ... Read More
Cuyahoga Falls, OH (October 23, 2015) – for immediate release Dan Adams, president of The AIM Institute, took the stage as morning keynote speaker for the Adhesives & Sealant’s Council 2015 Fall Convention & Expo in Pittsburgh, PA on October 21, 2015. Adams speech, “The Awkward Realities of B2B Innovation: Why They’ll Laugh At Us In 20 Years”, was met with ... Read More
Cuyahoga Falls, OH (October 5, 2015) – for immediate release Most companies are concerned with two types of new product development risk—technical and commercial. According to The AIM Institute’s Dan Adams, author of the white paper, “Timing is Everything: Exposing Deep Flaws in B2B Innovation Today”, commercial risk in product development can be virtually eliminated. But, ... Read More
THE AIM INSTITUTE’S DAN ADAMS TO BE KEYNOTE AT ISBM CUYAHOGA FALLS, OH (SEPTEMBER 14, 2015) – FOR IMMEDIATE RELEASE Dan Adams, president of The AIM Institute, will be a keynote speaker on September 15-16, 2015 at the Institute for the Study of Business Markets (ISBM) Members Meeting at Penn State University Smeal College of ... Read More
HOW B2B COMPANIES GAIN THE INNOVATION ADVANTAGE CUYAHOGA FALLS, OH (JUNE 1, 2015) – FOR IMMEDIATE RELEASE How can B2B companies ensure that their customer-facing innovation will succeed? The answer lies in The Innovation Wave. The AIM Institute’s new white paper, ‘Catch the Innovation Wave’, written by founder and president Dan Adams, examines the common ... Read More
For Immediate Release For a review copy of the book or an interview with the author, please contact Dottie DeHart, DeHart & Company Public Relations, at (828) 325-4966 or [email protected]. Lost in the Crowd? Six Ways to Avoid the Commodity Death Spiral If your company is pinning all its hopes on “me-too” products, you’ll continue ... Read More
The Engagement Factor: Four Ways to Use Your Customers to Boost Innovation (and Profits!) at Your Company If your company is suffering from yet another failed product or if you’re simply looking for a way to boost your company’s sales, Dan Adams has some advice for you: Ask your customers what they really want and ... Read More
The New Product Shape-Up: Five Ways to Make the Most of the Recovering Economy at Your Company The economy is beginning to improve, but is your company poised to take full advantage? Dan Adams offers advice on how you can make the most of the economic recovery. Cuyahoga Falls, OH—The U.S. economy is finally ... Read More
Making the “Level 6” Leap: Ten Steps to Help You Reach New Heights in B2B Customer Engagement By Dan Adams, the author of New Product Blueprinting: The Handbook for B2B Organic Growth (AIM Press, 2008, ISBN: 978-0-9801123-4-4, $35.00). 1. Select a Smart Market Focus. Don’t try to please all customers at the same time. Select ... Read More