Adams speech, “The Awkward Realities of B2B Innovation: Why They’ll Laugh At Us In 20 Years”, was met with enthusiasm as he led the room of 500 attendees through the many current practices of B2B innovation that will be considered outdated and ridiculous in the future.
“My goal was to get the B2B audience to rethink their current innovation practices and start gaining a competitive advantage for their new product development efforts now.” Adams said.
The ASC serves the adhesive and sealant’s business sector, and delivers career education, innovation collaboration and community knowledge to promote a unified voice.
“We wanted Dan to participate because his work within B2B innovation is right on with what we strive to provide to our community.” said Connie Howe, ASC senior manager.
# # #