Awkward Reality #548

Make your decision when you’ve gathered the most facts and spent the least money.

I call this the golden rule of investment. In the case of innovation, it explains why the front-end-of-innovation is the critical battleground. The winning company is the one that most efficiently learns whatever intelligence is needed to drive this important decision: “Should we advance this project into the costly development stage?”

More in e-book, Supercharge your Stage-Gate® process