If you want to create an unbeatable value proposition with your B2B product, understand customer value by moving to the highest of 6 levels for customer insight. Then quantify value by building a value calculator, and communicate value with a B2B-optimized product launch.  ... Read More

How can you know with absolute confidence that you’ve put together all the key elements of a winning product launch plan? Prepare these 5 product launch plan documents: 1) Launch Plan Executive Summary, 2) Prospect Profile, 3) Message Brief, 4) Media Guide, and 5) Launch Results. ... Read More

Enjoy your best-ever B2B product launch using 12 tips from the AIM Institute's e-book. Features LaunchStar software which delivers a comprehensive 2-page launch plan executive summary. ... Read More

Your product launch budget will stretch much further when you understand your industry position on this matrix… based on the number of customers in your target market and your current supplier position. And AIM’s 2-Question Launch Survey will focus your spending for optimal efficiency. ... Read More

Join our Community of B2B Innovators Join the thousands of our subscribers who want to improve B2B growth through new products. Receive our monthly newsletter and the weekly “Awkward Realities” blog. SUBSCRIBE We Bring Value to Your Organization For VPs & C-Suite: Maximize ROI with AIM’s proven approach—delivering up to a 30-fold return by aligning ... Read More