The Lean Startup movement can help large corporations become more nimble and fast-moving in their innovation. But if you are a B2B company and fail to make some critical adjustments, you’re in for serious problems. You’ll fail to take advantage of the knowledge, interest and foresight of your B2B customers, which may narrow your design options, increase risk, and actually slow your development process. And if you have a “shallow pool” of companies to test your minimum viable products, you can alienate prospects as well.
The good news is that you can have the best of both worlds: rapid Lean Startup and the science of B2B customer insight. It’s quite easy to do. To learn how, download the white paper, Lean Startup.