Preview: Timing is Everything: Exposing Deep Flaws in B2B Innovation Today How’s your com¬pany’s timing when it comes to applying your B2B innovation to new products and services? Your answers to three “timing tests” will reveal much about your current innovation maturity level: Whose ideas do you start with… yours or your customers’? When do ... Read More
Preview: Catch the Innovation Wave… with the New Science of B2B Customer Insight The Innovation Wave will differ from earlier Quality and Productivity Waves: A new science of B2B customer insight will ensure profitable, sustainable growth for some B2B companies. If you could wish one thing for your company, what would it be? Many would ... Read More
Preview: Guessing at Customer Needs What are the chances your product development teams understand B2B customer needs well enough to set the right new-product objectives? Picture a six-sided die with one “Yes” and five “No’s,” and you’ve got your answer. How do we know this? The AIM Institute studied 50 new product development teams from ... Read More