CoatingsTech publishes “New Product Blueprinting: How to Avoid Commercial Risk in New Product Development” by Dan Adams. In this article, Dan draws on pragmatic and proven techniques for better understanding market needs and provides a “blueprint” to help new product teams eliminate commercial risk before products are even developed.
As the flagship publication of the American Coatings Association, CoatingsTech serves the membership of ACA as well as coatings professionals around the world. The coatings industry relies on information and insight from ACA and CoatingsTech to make their companies stronger and more profitable. The information published in CoatingsTech is available on multiple platforms—print, online, and digital.