CoatingsTech publishes “Virtual VOC: How to understand B2B customer needs without the plane ride” by Dan Adams. In this article, Dan provides tips and solutions for how to innovate… with virtual voice-of-customer meetings so effective they’ll become a fixture in front-end innovation long after the pandemic.
As the flagship publication of the American Coatings Association, CoatingsTech serves the membership of ACA as well as coatings professionals around the world. The coatings industry relies on information and insight from ACA and CoatingsTech to make their companies stronger and more profitable. The information published in CoatingsTech is available on multiple platforms—print, online, and digital.