Dan Adams to present at IRI webinar, May 28, 2026

Dan Adams will present at an IRI (Innovation Research Interchange) webinar on the topic, “How to Master B2B VOC in an AI World.”

Some AI experts believe much of the work done by B2B professionals will be done by AI. But consider the digital waterline: AI can only operate on what’s been digitally published. And you can master B2B voice-of-customer conversations below the digital waterline.

Paradoxically, using AI for probing role-playing and meeting preparation can shield you from AI. You’ll have a chance to experiment with AI tools during and after this hands-on webinar.

For more information, visit Webinar: How to Master B2B VOC in an AI World – Innovation Research Interchange.